About Us

The Beard and The Wonderful are a manufacturer and distributors of men's cosmetics, based in Maldon, Essex, UK. We produce a number of products that include our best selling beard oils, balms and waxes made to traditional recipes and using premium pharmaceutical grade ingredients that are nut allergy friendly.

All of our beard care products are manufactured in a secure, hygienic location, using the best quality, cosmetic grade ingredients and manufactured in small batches and according to EU legislation. We have recently opened our first physical store in Maldon, Essex, UK.

If you want to know more details on how we got started and our philosophy then read our story below...

The Beard and The Wonderful Story

Like many great products, our beard oils, beard balms, mustache waxes, and pomades were originally created for our own personal use.  

We were frustrated by the lack of premium quality grooming products available to men and just wanted something that worked! Holding and shaping products made for 'head hair' usually dissolved in water (not a useful quality for a moustache that is likely to be dunked in water, tea, coffee, juices, and beer throughout the day) and were not firm enough for stiff moustache hair.  Specific moustache waxes and beard oils we had tried were often potently scented and never lived up to their claims. We felt sure that there must be a simple solution - after all, men have been shaping moustaches for centuries.

Beards have a long history , and we looked at the history of mustache wax, beard balm, and beard oils. We researched and found details of beeswax based 'Mustache Wax' and 'Beard Conditioning' products (bear balm, beard oil) being sold in the United States back in the 1890s.  We kept as close to the traditional methods and ingredients as we could and where substitutions had to be made, only the best quality alternatives were used (e.g. Whale Oil was substituted for Jojoba Oil)

By combining original vintage recipes with top quality modern ingredients (and a whole lot of testing variations on ourselves) we created our first moustache wax and beard oil.  When the products started to take off, the name and packaging was created, reflecting the product's US heritage  -  The Beard and The Wonderful was born.

We now supply thousands of traditionally made grooming products every week that are loved by our customers because they have been proven to work over hundreds of years, are filled with natural, organic ingredients and are nut allergy safe. Please browse our product range here.

note - You will find that we spell mustache and moustache on various sections of our website and social network pages. This is because we are torn between our UK roots and our US traditional heritage and values that form our recipes for beard oil, balm and waxes. Please forgive the two different spellings and we promise that we are not illiterate (did I spell that right?)

Some of our Beard and mustache care products:-

Best Grooming Kit

Beard Oil

Portland's Finest Mustache Wax